Ten years of FAMM. One record label that never took the easy money.
We've marked it the only way that made sense - in graf, on red, on something that spins.
The lettering is the same hand that has run across our denim for three decades, drawn out here in white outline and carrying a line that loops the whole way round: are we really living in the future… if so, be who you want to be… the future is in your hands.
Underneath it sits the tagline, and it belongs to them: "Sold out never sell out."
Look bottom left and you'll find B SIDE - where we started, and still the side we'd rather be on. A label that built ten years on its own terms, a brand that built thirty on the same. It's the same instinct: keep the thing yours.
Music and clothing have never been separate here. They arrive together, they always have.
Walé Adeyemi x FAMM.
