Founder's Story

My name's Wale Adeyemi, a British Nigerian fashion designer, whether you have been with me from the jump, or are just tuning in I'm inviting you to join me on this journey.

“Somewhere between the kerb & the boutique” is how I describe my style, a phrase that has stuck with me since 1998. This references my love for the emerging street style, sounds and passion for more elevated visual presentation.

I’ve been fortunate to work alongside some incredible artists, brands and publications; Ms Dynamite, Outkast, Craig David and Jorja Smith to name a few. Brands that have facilitated me bringing through my own style; Nokia, New Era, L’Oreal, Adidas, the list could go on. Vogue, The Face, ID and The Financial Times have also supported my work.

Throughout my career, I have been at the vanguard of cultural trends, remaining curious to unearth new ideas, and exploring the synergy between music, fashion and lifestyle brands. This was recognised with my award of an MBE, in 2008, for my services to fashion.

I could talk about my past extensively, but as I take a moment to pause and reflect in this ever-changing world, I need to acknowledge the role of the communities that have and continue to support me throughout this journey.

The story continues… 
 
Wale Adeyemi