“Success is the sum of small efforts, repeated day in and day out.”Robert Collier
You want to get better at writing compelling copies and attention-grabbing headlines, right? Well, great things don’t just come by wishing them.
Just as it’s impossible to wake up with fully built abs without a record of consistent sit-ups, you can’t expect to wake up one morning with the brain of one of the greatest writers of all time.
“Practice daily, because the quality of your practice determines the caliber of your performance.”Robin Sharman
For as long as can be remembered, practice makes perfect has been a mantra used by anyone and everyone from all walks of life.
However, what to practice has always been left to the discretion of the receiver of the message.
To a copywriter that intends to improve his performance, what does it mean to practice?
What activities are involved in practice?
Just as sit-ups are responsible for abs, what activities are responsible for greater success in a copywriting career?
In this article, I’ll share 5 daily exercises that will significantly improve your copywriting skills in no time.
Let’s dive in.
1. Read published content daily
Great copywriters are avid readers. When writers read, they don’t read to be freed from the guilt of not reading.
They read like an archaeologist, intentionally searching for what makes the copy successful.
Daily, you should read published copies by prominent and successful writers like:
- Gary Hilbert
- Eugene Schwartz
- Joe Sugarman
- Robert Collier
Get yourself in the shoes of their customers and find out what makes you tick while reading those copies.
Analyze the copy, reproduce it to make a better copy out of it and brilliantly lift/copy the strategies used in crafting the topics to improve on your subsequent project.
Sounds like plagiarism right? Maybe. But if you’re not copying, you’re not a copywriter.
2. Write content for self-assigned projects daily
What is a heart without a beat? What is a copywriter who doesn’t write?
To internalize the strategies and technical aspects of copywriting, you shouldn’t only read, but also write. You will have to get your hands dirty.
Devoting your time to write daily will help you build your copywriting muscles in terms of speed and quality.
This is also a proven way to avoid writer’s block. You can’t wait till when you have a project before you practice. That’s dangerous!
As a matter of fact, you should write so much that you can hardly differentiate between when you’re working on a real project and when you are working on a self-assigned project
3. Analyze your copywriting
If you’re a good editor, you’re bound to produce high-quality copies. Once your copy is ready, you should take the responsibility to proofread it.
When you proofread as a copywriter, you are not just searching for the grammatical errors. More importantly, you’re checking if your copy will do the work it was designed to do.
When you analyze your copy, don’t just read it in your mind, read it out loud. You can give it to a few people to read and get feedback from them.
Doing this will help you filter words that do not flow well and make adjustments accordingly.
4. Connect with your target audience
The best copies are not those that talk to the customers.
They are ones that enter their ongoing conversations. To get better at copywriting, you need to understand your audience.
You won’t really know what they think or feel about your business or product until you engage them. A writer can be empathic and try to guess his way around what makes customers tick.
However, a better way to this is to really converse with them and get their perspective of the product.
Actual research to see the product through the customer’s eyes will be a strong heel to build your next copy.
5. Learn something new every day
Learning is a continuous process.
Try as much as possible to learn something new daily.
Read a new article, learn about a new word or anything to exercise your brain in an unusual way.
Sometimes you find ideas you can borrow when you learn something entirely different from your field.
There you have it. 5 daily exercises that will make you a better copywriter.
You have to be consistent in doing them because the more you do them, the better you’ll become at copywriting.
Do you have any questions or comments? Feel free to leave a message below.